Thirsty? Think again!

Thank you Sara Cavanagh and the power of the internet! Thanks to Sara so many of us will now think twice about drinking Gatorade, Mountain Dew and a whole list of citrus flavored juices and sodas. My family always avoids these drinks because of high fructose corn syrup, artificial flavoring and colors, but now there is one more VERY COMPELLING reason…Brominated Vegetable Oil or BVO. BVO is a food additive long on the FDA’s interim list pending further study, but now raised from obscurity.

List in Formation of Drinks Containing BVO

Mountain Dew

Squirt

Fanta Orange

Sunkist Pineapple

Gatorade Thirst Quencher Orange

Gatorade Citrus

Sundrop

Powerade Strawberry Lemonade

Powerade Fruit Punch

Fresca Original Citrus

Sarah is a is a teenage girl from Hattiesburg, MS . She is a vegan and one day as she eyed a cold, thirst quenching Gatorade, she quickly checked the ingredients and noticed one she never heard of before, BVO. A quick Google search revealed a page with a long list of possible side effects, including neurological disorders and altered thyroid hormones. Within seconds she threw the drink away, but she did not walk away. She acted.

Sarah did what the younger generation does best. She used the internet and created a petition on Change.org for Pepsi to remove BVO from Gatorade. Incredibly in two months, she attracted more than 200,000 signatures bringing national attention to an issue ignored by our supposedly, trustworthy FDA and…her petition worked! On January 25, PepsiCo announced it would no longer use BVO in Gatorade!

Scientists originally created BVO for use as a flame retardant in plastics and for generations the food industry has been using it as a stabilizer in certain sodas, sports drinks, and juices. It keeps the artificial flavoring from separating and floating to the top of the can, bottle, or glass.  Hold a bottle of Mountain Dew to a light. It’s cloudy. Brominated vegetable oil creates the cloudy look by keeping the fruity flavor mixed into the drink and not on the surface. Brominated vegetable oil, which is derived from soybean or corn, contains bromine atoms, which weigh down the citrus flavoring so it mixes with sugar water, or in the case of flame retardants, slows down chemical reactions that cause a fire.

According to What is that Ingredient, “In test animals, BVO consumption has caused damage to the heart and kidneys in addition to increasing fat deposits in these organs. In extreme cases BVO has caused testicular damage, stunted growth and produced lethargy and fatigue.”  In mouse studies, big doses caused reproductive and behavioral problems. According to WebMD, “Scientists are studying brominated flame retardants because blood tests show that these chemicals can build up in our bodies. Early studies suggest that flame-retardant chemicals disrupt normal hormone function, leading to problems with brain development in children, thyroid function, and possibly cancer.

YIKES!!!!!! Who would ever drink this stuff again? To avoid it, we may unfortunately have to move to Europe or Japan.  Both, rightly banned BVO, but not the good old USA. The FDA history is suspect.

BVO was originally banned in 1970 to only be reinstated 6 months later at limited levels after a petition by those in the food industry. Since that time BVO has languished for decades in limbo on a list of food additives permitted on an interim basis pending further study, studies that never happened! Supposedly, BVO does not present ENOUGH of a health threat to warrant spending the resources necessary for the FDA to make a decision. While we all may never heard of BVO, others have and despite pressure from Michael Jacobson, executive director of the Center for Science in the Public Interest, nothing has changed at the FDA.

So then along comes Sarah, the 15 year old and her petition and voila! Action. Pepsi responds and while this is a victory, it is a modest one. Pepsi will not be removing BVO from Mountain Dew or Diet Mountain Dew. Why should they? According to Pepsi, they meet all government/FDA standards and sales on these soft drinks alone are $1 billion/year. For now…  They will also not be removing any of the existing Gatorade from shelves, so do not be lulled into complacency or safety and go back to drinking your citrus Gatorade. Coca Cola’s Powerade?  No word of any change, but change did happen because of Sara and her campaign. Voices do speak and money speaks. If people stop buying, they stop selling or feel the pressure to change. 10% of all juices and sodas contain BVO. Read your labels and stop purchasing and we will then hit them, the big guys, where it hurts rather than the other way around!

Thank again Sarah Kavanagh for doing our homework and the job of the FDA!

5 Responses to “Thirsty? Think again!”

  1. rapsheetblog

    The dose is the poison. The fact that large doses of BVO cause problems in laboratory animals is hardly surprising – large doses of virtually anything will disrupt cellular metabolism. The impressive thing about this story is not the power of one girl, but rather the power of irrational fear which clouds people’s thinking about chemistry and nutrition.

    Gatorade is not a particularly healthy drink. The reason isn’t BVO though. The reason is that people think they are getting some performance advantage from it, and as a result consume way too much of a sugary beverage when water or a diet drink would serve as effectively.

    But I really don’t agree with you that we should champion the encouragement of fear-based consumer behavior or the willful ignorance of critical thinking.

    Reply
    • maralandis

      Thanks so much for your comment. My intent is never to instill fear rather awareness so each individual can make their own informed decisions. My intent is also to make people understand the importance of reading labels and questioning what we are putting into our bodies and how chemicals, additives etc affect our health and mental stability.

      We unfortunately can not always trust those who claim to be making decisions with our best interests in mind. Sad but true. Yes, side effects were seen in people who consumed liters of soda, but either way, I do not want to risk any build up in my body.

      Also, the story is about the power of one girl. She is a role model.

      Reply
  2. Isaac Clark

    What you should really be telling us is the quantities that we consume that cause these side effects. Giving people a number, or bottle amount, to relate to causes change. If you just say that there is a harmful additive people will dismiss it and tell themselves that they will never drink ‘that’ much.

    I, currently, am drinking Mountain Dew and to be honest I love it. I drink it in small amounts, a 20 oounce bottle a week, and I’m quite confident that I’m not gonna get some horrible health issue from this. Unless someone were to point some statistics at me that prove it. I, and the people of retarded America, wanna see real numbers. The reason why a lot of Americans don’t act upon what they read in articles like this is because they have no relatable quantitative evidence to make them want to stop. You say that drinking liters can cause side effects, how many? How many liters do I need to drink to get a behavioral response or physical damage caused by not just drinking mostly sugar chemical water but by injesting BVO? Tell me that and I’ll listen. Until then I, and greater America, am convinced I’m untouchable by this food additive and all others that are ‘scary’.

    Reply
    • Mara Landis

      I understand your point and that you speak for many. I too felt that way for a long time. A little won’t hurt me until it did. My intent is not to tell anyone what they should or should not do, but simply to create awareness. The choice is yours. As for quantifying how much is too much– easier said than done. Just remember toxins cumulate in our bodies weakening our immune systems. I always advise from my own personal experience, if you eliminate a questionable food or drink for a period of time and feel better, that should tell you something. I gave up soda many years ago and was amazed how much better I felt and I have heard this consistently from others who have done the same. To me knowing there is flame retardant in addition to other harmful substances in my drink, in a world fraught with cancer and chronic disease, is enough to deter me from ever drinking Mountain Dew. But that is me. It is in the end, your choice.

      Reply

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