Well worth reading. It really helps explain why “one serving” is never enough. It was never designed to be enough!!!

Enjoy!

The Extraordinary Science of Addictive Junk Food

Grant Cornett for The New York Times

By MICHAEL MOSS

Published: February 20, 2013

On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies. Nestlé was in attendance, as were Kraft and Nabisco, General Mills and Procter & Gamble, Coca-Cola and Mars. Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. On the agenda was one item: the emerging obesity epidemic and how to deal with it. While the atmosphere was cordial, the men assembled were hardly friends. Their stature was defined by their skill in fighting one another for what they called “stomach share” — the amount of digestive space that any one company’s brand can grab from the competition.

To read more, continue at:

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?smid=pl-share